Investec Rhino Lifeline

             Coaching for Conservation® (c4c)    


      Respect Yourself ,  Respect Each Other , Respect Your Environment

Coaching for Conservation strives to conserve Africa's natural resources by using sport to engender self-respect and inspire a generation of kids who care.  #KidsWhoCare



Follow us on Facebook  and Twitter


Prince William, Duke of Cambridge endorses Coaching for Conservation. 

Watch this short video.

 Learn about our annual camp in the Okavango Delta, Botswana;

 become a  c4c #kidwhocares                            

Meet Zintle, a 10 year- old C4C #kidwhocares. 5 things she cares about most: animals; people; family; school; environment. What she thinks will make SA better: to stop rhino poaching! What Zintle is doing to help: sharing what I have learned from C4C with other people and teaching my friends the 3R's Respect Cheer.

 Join Zintle and become a #kidwhocares :) 


September 2015: Penelope Chilvers Collaborates with tusk and c4c

PENELOPE CHILVERS recently announced an exciting new collaboration with TUSK TRUST.      The idea: "create a one-of-a-kind rucksack to raise awareness for wildlife and conservation across Africa and celebrate their 25th Anniversary". These beautifully embroidered badges (as seen in the image above) were designed by our very own C4C children! Their illustrations highlight Africa's most magnificent animals as well as some endangered species. Not only are we producing future conservationists but artists as well :) The PENELOPE CHILVERS X TUSK rucksack will be available from September at the brand's stores in London and online at 

June 25- July 3rd 2015: c4c Annual camp, maun botswana

200 children participated in the Annual C4C camp this year. The South African C4C coaching team - sponsored by Investec Rhino Lifeline, visited Maun to get to the roots of C4C. Learning from the BPCT PhD and post doc team about the 25 years of field research on large carnivores and helping to coach and inspire 200 children and their teachers to become #KidsWhoCare. A big thank you to TUSK TRUST for sponsoring this years annual program- it was a GREAT success!

May 25th 2015: A night at the castle- Tusk Trust 25th Anniversary

Directors, John ‘Tico’ McNutt and Lesley McNutt invited to Windsor Castle to celebrate the 25th anniversary of Tusk Trust with HRH Prince William. As two of only 23 Tusk’s project partners invited to this special event – Lesley and Tico were thrilled to be recognized for their lifetime of work dedicated to applied conservation research and education, along with 250 sponsors and dedicated personnel that enable conservation projects such as BPCT to continue.

may 2015: C4c and ccb (Cheetah Conservation Botswana)

This year has seen an exciting development for the C4C program in Botswana. A new partnership with Cheetah Conservation Botswana (CCB) will see our Botswana program grow and expand to reach even more kids with our important conservation message. We are very excited about this new partnership and are looking forward to many years working together to build a generation of #KidsWhoCare.

September 2014 3rd term program begins

Term 3 has started with a BANG! Hosting 6 local schools every week on the St Andrews College astro turf. C4C goals: create a relationship with animals; build and apply knowledge; provide our children with tools to make good decisions; inspire them to care and take action. 

August 2014 c4c shortlisted for the beyond sport award

We are extremely excited to announce that C4C has been shortlisted for the 'Sport for the Environment Award' @BeyondSport. The summit will be held in JHB from the 28th- 30th of October. Check it out, we hope to see you there: 

June 2014 C4c included in united for wildlife launch in london hosted by prince william and david beckham

  c4c children 'learning from wildlife' 



After a enormously successful program in 2013 reaching 350 children, Investec Rhino Lifeline teams up again to grow the reach of the Rhino Curriculum in South Africa. 500 new Grade 5 youngsters will be inspired to become Kids who Care, and those that participated last year, will be presented with a challenge to turn their awareness into action.

C4C participants treated to an amazing day with rhinosConservation Challenge 'Win Win"- looking after your livestock helps protect wildlife.


OCTOBER 2013  ON THE NEWS: SOUTH aFRICA Eastern Cape Scholars treated to SPECIAL EDITION Rhino  of coaching for conservation 

We are very proud that the launch of our new Coaching for Conservation initiative, Special Edition Rhino - in partnership with Investec Rhino Lifeline, has been a huge success. See the video of news coverage from November 9th, 2013 on SABC - the South African Broadcasting Corporation. A huge thank you  to our amazing and dedicated C4C team in the Eastern Cape.


Inspiring a generation of “kids who care,” is the goal of Coaching for Conservation (C4C) - an acclaimed education program which uses sport to build self-esteem and environmental awareness among learners.

Investec Rhino Lifeline, has partnered with Coaching for Conservation (C4C), to engage with 13 disadvantaged primary schools in the Eastern Cape in a program designed to raise awareness of the rhino crisis among learners. It involves the children in creating conservation solutions through its unique Learning from Wildlife education model.

Top Left: Judy Paul,  Grade 5 teacher, DSG Junior School, Top Right:  Lesley McNutt, Director of program, Coaching for Conservation, Bottom Left: Yonelani Tini, age 11, DSG Junior School, Bottom Right: Liam Little, age 12, St Andrews Prep School

The eight week pilot program kicked off October 07 and Lesley McNutt of C4C worked closely with Investec Rhino Lifeline’s Dr William Fowlds to create a bespoke rhino edition of the Coaching for Conservation curriculum. Dr Fowlds’ experiences have helped design field excursions for the program to meaningfully engage learners in wildlife conservation through the vehicle of sport.

"Investec Rhino Lifeline seeks to raise awareness of the rhino crisis and to respond through education, rescue and prevention initiatives. Its aim is to preserve South Africa’s natural resources by using this educational programme to engender self-respect and inspire a generation of children who have a love for nature and the world around us,” commented Dr Fowlds.

June 2013 Creating a Rhino Curriculum

In June of 2013, we brought a dozen experienced coaches and educators to Botswana to Brainstorm the new Rhino Curriculum. It was a huge success:  


June 2011  The C4C CONSERVATION EDUCATION CENTRE OPENS for Daily AFterschool Program

In 2008, with the help of a University of Southern California student group called A.L.I.V.E (Always living in View of the Environment), Coaching for Conservation built the foundation and the walls of the Maun Conservation Education Centre. In 2011, C4C opened the Centre which now boasts a fully stocked library, a science area, a football field, 2 dorm tents, bathrooms and a kitchen and offers a daily afterschool program that benefits all Standard 5 children, teachers and parents directly. Weekend programs and special events organised at the Centre where children have taken the initiative of inviting their family to participate in and learn about C4C's unique football and conservation curriculum have also been a big success. C4C's main aim is to inspire a generation of kids who care - about themselves, their future, and the environment they will grow up in - and these events initiated by the children shows we are still on the right path.


The history of Coaching for Conservation®

Lesley McNutt, the brainchild behind Coaching for Conservation, said: “Coaching for Conservation started as a means to address the need for an essential shift in fundamental core values: respect for self and the environment, and maintain a positive outlook for the future. We’ve recognised the need for our conservation messaging to have a greater impact and use sport, which inherently creates a fun and receptive environment for learning, as a teaching means.”

Coaching for Conservation (C4C) mission is to conserve Botswana's natural resources by using sport to engender self-respect and inspire a generation of kids who care.

Our core values "Respect Yourself, Respect Each Other, and Respect Your Environment" aim to help children build self-esteem, engage in constructive social exchange and develop an awareness and sensitivity to the environment they live and play in.

Coaching for Conservation was launched 10 years ago in Botswana as the primary social development program of the Botswana Predator Conservation Trust (BPCT). C4C has been supported by Investec Asset Management since 2010 and is endorsed by its long-term funding partner, the Tusk Trust.

The Learning from Wildlife Model builds respect for, and a relationship with, animals by linking professional coaches, environmental educators and animal mentors in every lesson to deliver the key messages: Respect yourself, Respect Each Other and Respect your Environment.

We provide international coaches and mentors to build skills and provide young people with a positive outlook on life and the future. This includes teaching young adult Batswana coaching skills and techniques, as well as the importance of health, for them to become mentors for young people in their communities.

Why Sport?

Children practice a warm-up drill during the annual C4C primary school football camp.The Botswana Predator Conservation Trust has supported the Shorobe village football club for the past nine years. We built positive relationships with the residents of Shorobe village who have come to view the Trust and its research program as their partners. It was this relationship, coupled with the realization of the power of sport that lead to the birth of C4C. The link between sport, health and conservation are not always immediately obvious, but C4C is tackling these issues with an innovative sports curriculum.

We use spoA young man practices a newly-learned football drill at the annual C4C camp.rt as the vehicle to inspire children to adopt personal and environmentally responsible behaviours. Sport is regarded as a vital tool for systematic and positive social change, and is an effective instrument to address challenges faced in communities worldwide. However, few programs have successfully found ways to use sport to engender change and even fewer have used this approach to address conservation issues. Coaching for Conservation is one of those very few.

Since its inception in 2004, 6,000 children have participated in the C4C program and have acquired an understanding of conservation challenges, 
the value of a healthy lifestyle and have been inspired to Care.

How do we do it?

The Learning from Wildlife Model is the unique teaching curriculum developed by C4C. It marries football skills to conservation and wildlife messages using games and skill sets that feature animal coaches as mentors for success. For example, when teaching fast dribbling and acceleration, the Cheetah coach is used to illustrate the need for speed, balance and agility to be more successful on and off the soccer field. 


 annual C4C Football Camp

The main goal of the Coaching for Conservation program is to create an exceptional football program for young school-age boys and girls to engage them and get their attention. Participants are taught basic sports and life skills, with emphasis on fun, sportsmanship and health. For 10 years, the flagship program of Coaching for Conservation has been the annual week-long primary school football camp. Our first official camp, in 2004, consisted of two professional coaches from the USA running a two-week football clinic in the village of Shorobe and involved 20 kids.

250 primary school children participate in the 'Herd in Motion' football drill.Over the years, the July football camp expanded almost 100% annually. In 2012, we offered the program to all 24 primary schools in Maun and had the participation of over 720 children! 

Daily After School  Program

IA young boy reads through the C4C work book which links football drills to specific skills used by animals to protect themselves and their habitatn 2008, we developed and printed a special curriculum to accompany our program to tangibly link sport to wildlife conservation. This curriculum brings football skills (by using the globally respected Pyramid of Player Development of the Coerver Coaching method) and the conservation message into classrooms and sports fields year-round. We are not just playing football; we are using football as a mechanism to change kids' fundamental values about health, respect for themselves and respect for their environment. The curriculum links the skills learned on the field to these important life skills. (For example; passing = sharing, tricks and skills = independent thought).

 Impact of the Program

Social and Community Development

"Unlike most conservation education programs, C4C is not based on knowledge alone. We don't just tell kids to care, we create a situation where children learn about wildlife, then from them on the soccer field, in order to emphasize with these animals and their skills and challenges. Our data show that this program builds a relationship between the two and kids genuinely begin to care about the natural world and wildlife around them." Lesley McNutt

Through our programs we have forged an important partnership with the residents of Maun and other local communities. The message of conservation and respect for self and the environment has transcended into the decision-making of rural development.

Young people say that participating in this program has had a positive influence on their life and has provided them with a positive outlook on their future. 

We have also trained local Batswana and South African nationals to become educators and conservationists. This includes teaching young adults coaching skills and techniques, as well as the importance of health, for them to become mentors for young people in their communities.

C4C has also created numerous jobs in sport and conservation for young people.




What the learners say they will do differently and what they have learned after participating in C4C:

 "I learned that Animals are important"

"I learned that animals have the same needs as we do- food, water, shelter and space"

"I will tell others what I have learned at C4C"

"I will figure out how to help animals"

"I will care more about myself"

Our successes

Coaching for Conservation addresses issues that are critical to growing healthy self confident youngsters into healthy confident adults. These include communication skills, gender equality and self worth, improved attitudes and better knowledge in general

  • There is evidence that boys become more respectful when they become teammates with girls and play together on the sports field.
  • Active involvement in sport is associated with delayed sexual involvement

 Please download our C4C brochure for more information about our innovative programme.